Advertising · Brand film · 6 min

One take to save a tired brand

You are the director hired by an agency for Lion Musk, a men’s shower gel everyone associates with their grandfather.

The agency found something: in most homes, it’s not the man who buys his shower gel. It’s his partner, at the supermarket.

You have one 30-second film, one actor, three shoot days, and a client who is scared of anything “too weird”.