Paris · VivaTech 2024
Socium on the Senegal pavilion at VivaTech, then a guest at the AfricaTech Paris MeetUp.
Selected work
Proof, not promises.
Twelve years building brands, growth engines and stories, from global groups to startups, NGOs and the street courts of Dakar.
12+ years in marketing, brand & entrepreneurship
$400k+ in deals generated through ads for companies
7 countries filmed for one TV series
100+ girls trained with UNICEF
- UNICEF
- Samsung
- AFD × Basketball Africa League
- Socium
- Brut Afrique
- Keewu Production
- Impact Hub
- CFAO Motors
- Women Investment Club
- Palm Beach Hotel
- Westerwelle Startup Haus
- RAES
- Creative African Exchange
- So Fatoo
- Sol Solat
- Aarhus University
- UNICEF
- Samsung
- AFD × Basketball Africa League
- Socium
- Brut Afrique
- Keewu Production
- Impact Hub
- CFAO Motors
- Women Investment Club
- Palm Beach Hotel
- Westerwelle Startup Haus
- RAES
- Creative African Exchange
- So Fatoo
- Sol Solat
- Aarhus University
From a website that shows to a website that sells
24/7 every visitor gets an answer or a next step
Launching the Impact Hub Dakar brand in Senegal
1st hire, alongside the founders
Kaay ñu Tech
Alley Oop Africa — 10 episodes, 7 countries, 20 stories
10 × 52' episodes
Basketball & BBQ — Dakar's creative-scene tournament
4 editions
Africa Now: African designers at Galeries Lafayette, Paris
1 week of shooting in Paris
UNICEF Salmaïtou — training 100+ young girls to become entrepreneurs
100+ girls trained
Field research on taxation and accountability in Senegal
3 languages: Wolof, French, English
Rooms I’ve been in 
Where decisions get made.
Marrakech
Brainstorming with Aliko Dangote in the room, invited by Amadou Diaw, founder of Groupe ISM.
Dakar · Orange Ventures
Presenting Socium to Brelotte Ba, CEO of Sonatel.
Kigali · Africa Tech Summit
Delegate for the Westerwelle Startup Haus Kigali.
Kigali · Startup Guide
Project lead to produce and host the launch of the book’s Kigali edition.
Dakar · Kaay ñu Tech
Co-organizer, with Socium, LAfricaMobile and Paps, powered by the Mastercard Foundation.
The badges I kept. Press, staff, delegate, startup: ten years of rooms, from Dakar to Ziguinchor and Paris. Tap to look closer.
What I bring
From zero to momentum.
Give me something at zero and it gets moving: fast, loud, and a brand gets built along the way. Socium’s brand and marketing, built from day 1. Impact Hub Dakar launched from day 1, Basketball & BBQ started from one court and one barbecue, a series filmed across 7 countries.
Two sides that rarely live in one person: the creative who builds (films, events, brands) and the analyst who steers (data, dashboards, teams).
That’s what a catalyst does: I learn fast, I bring people together, and I don’t stop at the idea. I ship it, and I measure it.
#1 Learning agility
I get to the heart of a new subject fast, then go deep: HR software, film, data, events.
The strength most named by my peers, my team and my managers 5/5 Creativity
New angles on old problems, from a brand campaign to a learning game.
Innovation and creativity, rated by my peers 5/5 Relationships
People open up and teams pull together: it’s why interviews, partnerships and events work.
Relationship skills, rated by my peers and managers 5/5 Integrity & humility
Straight with people, discreet with what they trust me with, open to other ways of thinking.
Values and integrity, rated by my peers and managersDon’t take my word for it.
Excerpts from my 360° review (Central Test, October 2025), filled in by my peers, my team and my managers. Tap to read.
The feedback I turned into strengths. The same review asked me to organize my time better and to share the marketing vision with the other teams. Both are now part of how I work: read how →
Career
The roles behind it.
Global brands, startups, NGOs, research and film. Open each role to see what changed because of it.
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2022 – now Head of Brand & Marketing Socium Dakar · 5 markets
- Leads brand and marketing in 5 markets (Senegal, Côte d’Ivoire, Cameroon, DRC, Morocco) for an HR and payroll platform used by 200+ companies, 50k+ employees, in 20+ countries
- Owns the marketing team, budget and KPIs, and sits with product, sales and leadership on go-to-market
- Ties marketing to revenue: acquisition, funnels and cost per lead tracked in a live dashboard built in-house
- Product marketing, PR for the fundraising rounds, marketing automation and flagship events such as Kaay ñu Tech
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2021 – 2022 Script Editor Keewu Production · Alley Oop Africa 7 African countries
- Wrote the storylines of all 10 episodes (10 × 52 minutes)
- Led interviews and video portraits of 20 young Africans in 7 countries
- Worked daily with the artistic director, director, camera crew and editors
- A series financed by AFD with the Basketball Africa League
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2019 – 2022 Consultant & Trainer UNICEF · Salmaïtou Project Kolda
- Designed the training curricula from scratch
- Trained 100+ girls aged 10 to 18 in social entrepreneurship and digital tools
- Coached them to pitch their projects to local authorities and UNICEF
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2020 – 2021 Business Analyst Impact Hub Dakar Dakar
- Followed startups’ strategy, operations and performance through KPIs
- Reported on startups’ growth through reports and social media content
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2019 – 2020 Consultant Westerwelle Startup Haus Kigali
- Built partnerships across the entrepreneurial ecosystem with the general manager
- Set up KPIs for the incubation program
- Ran events connecting startups to key ecosystem players
- Project lead with Startup Guide to produce and host the launch of the book’s Kigali edition
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2018 – 2020 Community Manager Impact Hub Network Senegal
- Built the Impact Hub Dakar brand for its launch in Senegal
- Created the social strategy and the visual content: videos, ads, brochures
- Organized community events and represented the hub nationally and internationally
- Acting manager in the Managing Director’s absence; sales leads and pitching
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2017 – 2018 Research Assistant Aarhus University Senegal
- Qualitative research on taxation and social accountability in Senegal
- Conducted and translated interviews from Wolof to English, including key figures such as Ousmane Sonko
- Analyzed local data in French, English and Wolof
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2014 – 2015 Community Manager People Input (Samsung, CFAO Motors, Citydia) Senegal
- Ran social media and digital strategies for Samsung Senegal, CFAO Motors and Citydia
- Produced monthly analytics reports and created contests and content concepts
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2018 MBA, major in International Management Groupe ISM Dakar
- Graduated in 2018
- Study trips to Seoul and Kuala Lumpur
