Service 06

Organizing your event in Africa

Launches, conferences, activations and community events in Dakar and across Africa: one lead who knows the ground, the right local team, and an event people remember.

  • 1 momentpeople talk about for months
  • 3 tiersof sponsorship that pay for the event
  • Aftera results report for you and your sponsors
01

You need this if…

International brands and organizations launching or meeting partners in Africa, African companies and startups, and sports, culture and community organizations.

  • Your events look like everyone else’s
  • You need sponsors and don’t know how to pitch them
  • You want a community, not just an audience
  • After the event, there’s nothing left: no content, no contacts
  • You are abroad and need someone you trust on the ground
02

The method

  1. 01

    Concept

    Weeks 1–2

    The story, the audience, the format, the experience minute by minute.

    Deliverable: Event concept and budget

  2. 02

    Partners

    Weeks 2–8

    Sponsorship pack, pitch to brands, partners on site.

    Deliverable: Sponsors signed

  3. 03

    Produce

    Event weeks

    Venue, suppliers, permits, logistics, programme, artists, communication, content capture, with a local team.

    Deliverable: The event, filmed

  4. 04

    Report

    After

    Numbers, content and lessons, for you and every sponsor.

    Deliverable: Results report and content

03

What you receive

  • Event concept and run of show
  • Budget and supplier plan on the ground
  • Sponsorship pack and pitch
  • Communication plan
  • Photo and video capture
  • Results report for sponsors
  • Concept, format and budget
  • Venue, suppliers, permits and logistics on the ground
  • Speakers, artists, partners and sponsors
  • Communication, guests and content capture
  • Results report for you and your partners
04

How we measure success

Before we start, we agree on the numbers. You follow progress on a dashboard and get a report with clear decisions.

  • Attendance and audience reached online
  • Sponsorship revenue vs cost
  • Contacts collected
  • Content views after the event
05

Four ways to start

1–2 weeks

Diagnostic

Concept and sponsorship pack for your event.

Best: To see clearly before investing

Start a project →
Usually 3 months

The Assist

Full production of one event, from concept to report. Built and run with your team, then handed over.

Best: To get results and a team that keeps them going

Start a project →
1–2 days

Team training

Your team trained on its real work, with the tools to keep doing it.

Best: To start fast

Start a project →
Weekly or monthly

Follow-up

Your team runs it; every week or every month we read the numbers together and decide the next moves.

Best: To stay sharp after the 90 days

Start a project →

Everything is on quote, after a first conversation. The Assist Method: Draw it up · Run it together · Pass it on.

Questions

Do you only organize events in Dakar?

Dakar is home, and the easiest place to start. For other African cities I work with trusted local teams and lead the project from concept to report.

We are based abroad. Can you handle everything on site?

Yes. You get one contact, a clear budget and weekly updates, and I handle venue, suppliers, local partners and logistics on the ground.

Can you help with sport events?

Yes. Basketball & BBQ mixed a tournament, a slam dunk contest, an All-Star game, music and charity.

How far ahead should we start?

Ideally 8 to 12 weeks for a conference or a launch, 4 to 6 weeks for a smaller activation.

Tools Notion · Canva · Premiere Pro · WhatsApp Business · Eventbrite

Organizing your event in Africa

Your proposal in 30 seconds.

Tell me what you need. I reply personally within 24 business hours with a clear proposal: scope, timing and price.

  • No commitment
  • Confidential, NDA on request
  • One contact: me
1What you need
2Where you start from
3When
4Where to reply
Try: WhatsApp, ad budget, Gen Z, Bul Ma Topp
Direct line

Send me a message.

A question, an idea, a project: a short message is enough. I read every one.