Diagnostic
Brand audit and positioning workshop, with clear recommendations.
Best: To see clearly before investing
Start a project → Service 01
Brand strategy consultant in Dakar
Positioning, identity and launch for businesses in Senegal and West Africa. From a blank page to a brand people recognize and trust.
- 1 sentencethat says who you serve and why you win
- 90 daysof launch plan, week by week
- 100%of your touchpoints speaking the same language
01
You need this if…
Founders launching something new, companies entering Senegal or West Africa, and established brands that no longer feel like themselves.
- People don’t understand what you do in 5 seconds
- You compete on price because nothing else sets you apart
- Your website, social media and sales pitch each tell a different story
- You’re launching, or entering a new market, and you get one shot at a first impression
02
The method
- 01
Listen
Week 1Interviews with founders, team and clients. Audit of how you show up today, and of the competition.
Deliverable: A diagnosis in plain words
- 02
Decide
Week 2Positioning workshop: who you serve, the problem you solve, why you, and what you will never say.
Deliverable: Your positioning and brand platform
- 03
Express
Weeks 3–5Messaging, tone of voice and identity, produced with the creative team.
Deliverable: Brand guide and key assets
- 04
Launch
Weeks 6–12A 90-day plan: channels, content, partners, first campaigns, and the numbers to watch.
Deliverable: Launch plan and first results
03
What you receive
- Brand platform (mission, promise, values, personality)
- Positioning statement and key messages per audience
- Tone of voice guide with examples
- Visual identity brief or full identity with the creative team
- 90-day launch plan
- Positioning: who you serve, why you win, what you say
- Brand identity and messaging, with the creative team to produce it
- Launch plan: the first 90 days in market
- Brand audits for companies that need a new gear
04
How we measure success
Before we start, we agree on the numbers. You follow progress on a dashboard and get a report with clear decisions.
- Brand awareness among your target (before / after)
- Share of inbound leads that “already know you”
- Conversion rate from first contact to sale
- Price you can hold without discount
05
Four ways to start
The Assist
Full brand strategy and identity, ready to launch. Built and run with your team, then handed over.
Best: To get results and a team that keeps them going
Start a project →Team training
Your team trained on its real work, with the tools to keep doing it.
Best: To start fast
Start a project →Follow-up
Your team runs it; every week or every month we read the numbers together and decide the next moves.
Best: To stay sharp after the 90 days
Start a project →Everything is on quote, after a first conversation. The Assist Method: Draw it up · Run it together · Pass it on.
Questions
What does a brand strategy consultant do?
Define what your brand stands for, who it speaks to and how it shows up, then turn that into a plan your team can execute.
Do you work outside Dakar?
Yes. The base is Dakar, with experience across West Africa (Togo, Benin, Côte d'Ivoire, Mali) and in Rwanda. Sessions also happen remotely.
Tools Notion · Figma · Google Workspace · Miro
Brand strategy consultant in Dakar
Your proposal in 30 seconds.
Tell me what you need. I reply personally within 24 business hours with a clear proposal: scope, timing and price.
- No commitment
- Confidential, NDA on request
- One contact: me
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