Diagnostic
One film or campaign, from concept to release.
Best: To see clearly before investing
Start a project → Service 04
Creative direction, video and brand storytelling in Dakar
One creative lead from the idea to the final cut: concept, art direction, and a crew I direct. Films, campaigns and content that bring out real stories.
- 1 storythat makes people feel something, and remember you
- 10+short formats cut from every hero film
- Brief → filmone team, from the idea to the final cut
01
You need this if…
Brands, NGOs and institutions that need their story told on screen, in Senegal and across Africa.
- Your content looks like everyone else’s
- You have a strong story but no one has told it well
- You need a film, a documentary or a campaign that people share
- You launch something and want it to feel big
02
The method
- 01
Find the story
Week 1What must people feel, believe and do after watching? Research and interviews.
Deliverable: Creative concept and treatment
- 02
Write and prepare
Weeks 2–3Script or interview guide, casting, locations, shot list, schedule.
Deliverable: Script and production plan
- 03
Shoot
DaysDirection, camera, sound, drone when it serves the story.
Deliverable: Rushes
- 04
Edit and release
Weeks 4–6Edit, colour, sound, subtitles, then the short formats for each platform.
Deliverable: Final film and social cuts
03
What you receive
- Creative concept and treatment
- Script or interview guide
- Hero film, documentary or campaign
- Short formats for Instagram, LinkedIn, WhatsApp
- Subtitles in French and English
- Creative direction: the concept, the look and the line every visual follows
- Story and script: finding the angle that moves people
- Interviews and video portraits
- Production with a trusted crew of directors, camera operators and editors
- Cut-downs for social media
04
How we measure success
Before we start, we agree on the numbers. You follow progress on a dashboard and get a report with clear decisions.
- Average watch time and completion rate
- Shares and sends
- Reach beyond your followers
- Leads or sales from the campaign
05
Four ways to start
The Assist
A series or a documentary, with a release plan. Built and run with your team, then handed over.
Best: To get results and a team that keeps them going
Start a project →Team training
Your team trained on its real work, with the tools to keep doing it.
Best: To start fast
Start a project →Follow-up
Your team runs it; every week or every month we read the numbers together and decide the next moves.
Best: To stay sharp after the 90 days
Start a project →Everything is on quote, after a first conversation. The Assist Method: Draw it up · Run it together · Pass it on.
Questions
Can you lead the whole creative team?
Yes. I set the concept and the art direction, then direct the photographers, camera operators, designers and editors, so everything you publish looks and sounds like one brand.
Can you handle a project across several countries?
Yes. Alley Oop Africa was filmed in Senegal, Togo, Benin, Côte d'Ivoire, DRC, Mali and Rwanda, in one month.
Do you only do long formats?
No. Documentaries, short films, brand films and social clips are all on the table.
Tools Premiere Pro · DaVinci Resolve · After Effects · Figma · Frame.io
Creative direction, video and brand storytelling in Dakar
Your proposal in 30 seconds.
Tell me what you need. I reply personally within 24 business hours with a clear proposal: scope, timing and price.
- No commitment
- Confidential, NDA on request
- One contact: me