Service 03

Organic growth, content and SEO in West Africa

Social, content, SEO and community: the growth that keeps compounding after the ads stop.

  • 1–2channels you dominate, instead of five you neglect
  • 30 daysof content planned ahead, every month
  • Monthlygrowth measured in leads, not only in followers
01

You need this if…

Brands that want to be found, followed and recommended in Senegal and across francophone West Africa.

  • You post when you have time, and it shows
  • Your followers grow but your sales don’t
  • You don’t know what to post, or for whom
  • Your website brings no one from Google
02

The method

  1. 01

    Audit

    Week 1

    Where your audience really is, what works today, what competitors do.

    Deliverable: Channel choice and audit

  2. 02

    Plan

    Week 2

    Content pillars, formats, rhythm, and the series people will follow.

    Deliverable: Editorial line and calendar

  3. 03

    Produce

    Ongoing

    Batch production, community management, collaborations with local creators.

    Deliverable: Content that ships every week

  4. 04

    Learn

    Monthly

    What worked, what didn’t, and the formats to double down on.

    Deliverable: Monthly report and next moves

03

What you receive

  • Channel strategy and audit
  • Editorial line, pillars and formats
  • Monthly content calendar
  • SEO basics for your website
  • Monthly growth report
  • Content strategy and editorial calendar
  • Social media management and community building
  • SEO: keywords, pages and articles that rank
  • Monthly analytics and what to do next
04

How we measure success

Before we start, we agree on the numbers. You follow progress on a dashboard and get a report with clear decisions.

  • Reach to non-followers and engagement rate
  • Saves, shares and sends per post
  • Leads and DMs generated by content
  • Organic search traffic
05

Four ways to start

1–2 weeks

Diagnostic

Audit, channel choice and a 30-day content plan.

Best: To see clearly before investing

Start a project →
Usually 3 months

The Assist

Strategy, setup and the first three months of content. Built and run with your team, then handed over.

Best: To get results and a team that keeps them going

Start a project →
1–2 days

Team training

Your team trained on its real work, with the tools to keep doing it.

Best: To start fast

Start a project →
Weekly or monthly

Follow-up

Your team runs it; every week or every month we read the numbers together and decide the next moves.

Best: To stay sharp after the 90 days

Start a project →

Everything is on quote, after a first conversation. The Assist Method: Draw it up · Run it together · Pass it on.

Questions

Is SEO worth it in Senegal?

Yes, and it is still early: many searches about local services have little quality content, so useful pages can rank quickly.

French or English content?

French first for Senegal and francophone West Africa, English when you also speak to international partners or funders.

Tools Meta Business Suite · LinkedIn · Canva · CapCut · Google Search Console

Organic growth, content and SEO in West Africa

Your proposal in 30 seconds.

Tell me what you need. I reply personally within 24 business hours with a clear proposal: scope, timing and price.

  • No commitment
  • Confidential, NDA on request
  • One contact: me
1What you need
2Where you start from
3When
4Where to reply
Try: WhatsApp, ad budget, Gen Z, Bul Ma Topp
Direct line

Send me a message.

A question, an idea, a project: a short message is enough. I read every one.