Articles, playbooks, a few free tools and ways to learn by doing, field-tested in Senegal and West Africa. Use them, share them, come back often: new things land here every week.
La génération la plus techniquement lettrée de l’histoire, avec une asymétrie de maturité. Mon analyse terrain du « Seniority Gap », et le profil exact qui fera l’exception.
Open →Lever des fonds, loterie ou architecture ? Ce que Wave, Paps, Djamo, Anka, InTouch ou Socium ont en commun, et pourquoi la plupart des jeunes entreprises sont des PME, ce qui est une très bonne chose.
Open →When you're ready, which country next, what to change in your positioning, and the local partners who open doors. Coming soon: join the waitlist.
Join the waitlist →An insider's view of Socium, the pan-African HR and payroll software: the six products explained clearly, the mission, behind-the-scenes notes and news you'll hear here first.
Open →Answer 5 questions about your project and get a personalized 90-day marketing plan, reviewed by Amath before you receive it.
Use it free →Set a price that actually pays you: from your costs to your selling price with margin and Senegal's 18% VAT, or check the margin on a price you already have.
Use it free →From your price, margin and how often clients come back: what one client is really worth, the most you can pay to win one, and what your ad budget must bring each month.
Use it free →One click and clients land in your WhatsApp with a ready-to-send message. For your Instagram bio, ads, flyers and website.
Use it free →For events, sports, shows and creators: three sponsor tiers with prices and cost per person reached, a one-page pack to send as PDF, and the message to open the conversation.
Use it free →Nearly two hours with the Partech partner and ex-Google Africa director and the founder of InTouch: first companies, failures, mentors, Google's African bets and a turnaround to profitability. In French.
Watch →Each episode starts from an article and becomes a conversation with people who live the topic. Gen Z at work, startups vs SMEs, execution… Read now, listen soon.
Open →Nothing matches yet. Tell me what you need and it might be the next thing in the library.
A short email, free, written for people who build here. Each week, one of these:
Also: the podcast is coming. Suggest an episode idea →
In French, from the field. Read them here and join the conversation.
Why so many founders pitch an SME to investors who want a startup. The difference isn’t in the code: it’s in the growth ambition and the cost structure. With Wave, Paps, Djamo, Anka and Socium as examples.
Read the article, join the conversation →What managing Gen Z taught me: the energy and the technical speed are real, but talent only becomes impact when they learn to defend as well as they dunk. Frank, and written with affection.
Read the article, join the conversation →Tell me what you’re trying to do. The most requested tools get built first, and you’ll be the first to know when yours is live.
I’ll let you know by email when it’s built. Meanwhile, these can already help:
Lost? Ask for anything on the site, or say what you need.