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What can I pay for a client?
Before spending on ads, know your limit. Enter your price, margin and how often clients come back: get what one client is really worth, the most you can pay to win one, and what your budget must bring back each month.
✳ Do it with Claude: this tool works inside your own Claude →The most you can pay to win one client–
One client is worth (profit)–
Max cost per contact–
Clients your budget must bring / month–
Contacts needed / month–
How it’s calculated
Client value = purchase × margin × purchases per year × years, plus the clients they bring you.
Max cost to win a client = client value ÷ your safety level. Paying 1/3 of a client’s value keeps room for your costs, bad months and growth.
Max cost per contact = max cost per client × your closing rate. Compare it to what a WhatsApp conversation or a lead really costs you in your ads.
Want a full plan around these numbers? Get a free 90-day game plan, or talk it through with me.