Management · Team · 6 min

The dunk or the defence

You lead a 6-person marketing team in a fast-growing company. Khadija, 23, joined six months ago.

Khadija is a phenomenon. Premiere Pro, Figma, AI tools: she does in two hours what took the team two days. Her videos are beautiful. Her ideas in meetings are brilliant.

But. The landing page went live with the wrong price. The campaign brief she pitched three weeks ago? Still “in progress”. And when you ask what her last video brought in, she looks at you like you asked about the weather.