E-commerce · Strategy · 8 min

The business that sells a lot and loses a lot

You run the food delivery unit of Daxaar, a big e-commerce platform present in several African countries.

Customers love it: hot meals in 40 minutes, riders everywhere. But two global ride-hailing giants have landed in your cities with deep pockets. They subsidise every meal.

Meanwhile the core business (phones, fashion, home) is close to break-even and needs investment. The board meets Thursday.