Drinks · Brand · 6 min

Fatou, Moussa and 150 other names

You are the brand manager of Bissap Bi, a 40-year-old national drink your parents loved.

Everybody knows Bissap Bi. That’s exactly the problem: it’s the drink of weddings and grandparents. Half of 18–25 year-olds haven’t had one this year.

They’re on Instagram and TikTok, with brands that talk to them. You have the budget for one big summer idea.