Fintech · Launch · 8 min

A bank in the pocket of people without banks

You lead the launch of Yónnee, a mobile money service by the country’s biggest telecom operator.

Millions of city workers send money home to the village: through the bus driver, a cousin travelling, sometimes an envelope. Slow, risky, expensive. Your service does it in seconds, by SMS, on any phone.

It can also pay bills, save and buy airtime. Marketing wants to say it all.