Colways
A shopping competition in Colobane
15,000 FCFA, 45 minutes, a theme revealed at the last second. Welcome to Colobane.
Two contestants, one mythical market: Colobane, in Dakar. A budget of 15,000 FCFA, 45 minutes, and a dress code to nail. In episode 3, Aicha and Astou, friends for years who had never set foot in Colobane, have to dress like fashionistas trying to get noticed at Fashion Week.
Colobane
There are markets, and there is Colobane. Winding alleys, piles of clothes as tall as a man, sellers calling you before you’ve even turned your head. You can find anything there, as long as you know how to look, and above all how to bargain.
Three rules and a clock
Two contestants. A tight budget. A theme they only discover on arrival. Then the clock starts.
The rest is written by the market: the laughter, the bargaining in Wolof that goes sideways, the perfect piece found three minutes before time. Then they walk the runway, and the public votes.
The real main character is the market.
The first in-house format
After Alley-Oop, I had set up Legui Nak with a simple idea: formats made here, for here, that people would want to watch like any hit show. Colways was the first test.
Three episodes: a hairdresser, two friends, then Aicha and Astou, friends for years, who had never set foot in Colobane.
What I took from it
- A good format is three rules and a clock. The story writes itself.
- Local isn’t a limit. It’s the show.
- People told me it reminded them of a famous shopping show. I had never seen it. Good sign.
Connected to
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